1. The importance of physician driven innovation.

2. The story behind the inception and development of the SMARTLock Hybrid Arch Bar.

• Dr. Marcus’ napkin (inception) moment on an airplane prior to getting on a ski lift
• Important considerations when designing the product itself. What the minimally viable product looked like to start
• The role of market research and avenues to pitch a product idea
• Raising money and getting investors from different levels
• The iterative process for a product

4. For the aspiring medical entrepreneur…

• How to stress test an idea
• Key principles of product design
• Common pitfalls in product development
• Identifying gaps in skillset and how to fill in those gaps
• The difference between licensing and starting a company
• General process of applying for patents and intellectual property at an academic institution

Additional Resources:

• One Simple Idea – Stephen Key
• inventRight.com
• Silicon Valley Product Group